Supporting Private Equity to build Marketing Excellence

Growth Partners has strong experience and deep expertise in partnering with private equity firms to appoint and resource the marketing leadership in their portfolios to achieve rapid growth and enhance shareholder value. 

A notable example is our long standing partnership with the private equity firm Terra Firma. Our teams have appointed numerous marketing, brand and comms leaders across the portfolio on an interim, advisory and permanent basis – always depending on the nature of the resourcing needs. 

Terra Firma believes in investing time, money and marketing expertise into transforming their strategy, operations and finances. They have invested €18 billion in 39 businesses with an aggregate enterprise value of over €51 billion.

Marketing projects and resourcing needs have ranged from brand strategy, customer growth, consumer insight and ESG, through to marketing transformations, customer experience and departmental talent audits.

Terra Firma has a reputation for taking a long term view, recognising that long term success is not achieved purely through focusing on short term objectives. They believe that businesses which promote excellence in marketing along with positive social impact and good corporate governance make economic sense and will unlock the most value in the long term. Simply put they create value by building better businesses.

Over a long-standing partnership our teams have supported many key hires that have helped transform and improve businesses by continuously reviewing marketing and brand strategy to constantly seek better ways to do things and new ways to operate. 

Working closely with Guy Hands and his leadership teams, Growth Partners have supported Terra Firma with marketing talent across the portfolio including advisory, interim and permanent leadership appointments (via tml Partners) with Food Folk (the master franchise for McDonald’s Nordic operations), HandPicked Hotels, Tilla Homes as well as at a Group level advising across the wider portfolio. 

Some examples of appointments and advisory consultants across the Terra Firma portfolio have included:

  • Interim Brand Director at Group level 
  • Interim Marketing Consultants for charitable business
  • Marketing consultancy for hospitality 
  • Brand advisory role for major residential re-brand
  • Commercial Director in luxury hospitality
  • Chief Sustainability Officer for global food brand
  • Marketing Creative Director for luxury hospitality

About Growth Partners:

Growth Partners is a flexible resourcing platform with global capabilities. We connect the very best marketing consultants with world-leading organisations. We purely specialise in marketing and communications and offer the full range of flexible resourcing leadership solutions.

To learn more about how Emma and the team at Growth Partners can support your business, please get in touch at