“I have a proven track record of driving profitable growth, developing go-to-market strategies and building brands across global markets”
Annabel is a Board level marketing leader with more than 25 years of FTSE 100 and Blue Chip experience across finance, FMCG, healthcare and eCommerce sectors.
Annabel is an award winning Global Marketing Leader with exceptional marketing experience, both B2B and B2C.
She is a highly skilled consumer and commercial marketer with over 25 years’ experience who has delivered stretching business growth, built strong brands and driven marketing effectiveness with a results driven mind set.
She has operated at C Suite and Board level across businesses in UK, Europe, US and Asia and worked for three months in Singapore.
Strategy & Business Growth: Annabel has contributed to short- and long-term growth-focused strategy of complex, multi-billion dollar organisations as well as start-ups / SMEs. Highly experienced in new market entry, launch and growth of new channels, and integration of new acquisitions.
Brand & Marketing: An expert in brand development and omni-channel marketing strategy, with a deep understanding of customer experience, the role of data and technology in marketing, and in leading large-scale digital transformation of marketing functions.
Risk Management: She possesses a depth and breadth of expertise in operational risk management across start-up and mature environments, including development and oversight of risk registers at Risk Committee level. Particularly cognizant of Conduct Risk within financial services environments.
Mentoring: Annabel is involved with a number of organisations and believes in supporting people so they can reach their full potential.