Tom Christie-Miller
“I support clients to achieve growth, valuation and transformation goals by designing insight-grounded and high-impact brand strategies, reframing core propositions and delivering effective marketing activation.”
Tom has a proven track record in defining and delivering brand and marketing strategies for ambitious businesses, and in building high-performance multi-disciplinary local and international marketing teams.
He works internationally enabling growth-oriented business leaders and investors to refocus propositions and realise the transformational power of brands and marketing.
Background
Chief Marketing Officer and Board advisor on brand strategy with over 25 years’ experience in both consumer and B2B sectors. He is a specialist in professional services, health-tech, financial services, SaaS providers and recruitment solutions. He delivers clearly-framed marketing, proposition development and brand strategy solutions aligned to strategic goals, enabling repositioning, investment and growth.
Tom draws on extensive multi-sector marketing and commercial management roles, including over 11 years in UK and European executive leadership roles at The Walt Disney Company, and 3 years leading a transformation programme for business models, technology platforms and marketing for a major UK business institute.
Expertise
Marketing Transformation: Tom assesses and reshapes multi-channel marketing capabilities, integrating demand-funnel, referral strategies and business development processes, enabling growth, market entry, repositioning and transformation objectives.
Building Strategic Consensus: Tom collaborates with senior organisational leaders to navigate complex international and local governance, both within organisations and with investors, gaining consensus and creating momentum.
Brand Strategy and Design: He delivers value through his experience of international B2B marketing challenges, developing and implementing breakthrough go-to-market strategies and pre-investment positioning advice.
Business Growth: Tom supports established and start-up businesses to evolve, and achieve high-growth objectives, enabling greater focus on customer and key account engagement, cross-functional collaboration, talent development, marketing automation and sustainable business practices.
Spotlight
Career Highlights
- Rebrand and investor communications preparation for a San Francisco-based VC-backed AI healthcare platform, prior to Series A
- 30-day strategic repositioning programme for a $1.8 billion t/o PE-backed engineering and infrastructure service provider
- Agency selection and marketing elevation for an international resources solution business, servicing the PE sector
- Brand strategy creation and marketing activation for a £400m t/o facilities management business
- Pan-EMEA marketing transformation programme for $1.5 billion revenue global consultancy, Kearney
- Designing and launching a 1-million member European Disney loyalty and CRM programme
- Extensive experience in board-level consulting with high-growth B2B service and SaaS providers in San Francisco, London, Bahrain, Hong Kong, Singapore, Paris and Chicago
Skillset
- Strategic Marketing Planning
- Proposition and Service Portfolio Redesign
- Brand Strategy Consultancy
- Audience and Market Insights
- Global Growth Strategies
- Pre-investment brand and communications planning
- Team and Agency Network Development
- Mentoring & Coaching
- Engineering Change
