Tom Christie-Miller
“I support clients to achieve growth, valuation and transformation goals by designing insight-grounded and high-impact brand strategies, reframing core propositions and delivering effective marketing activation.”
Tom has a proven track record in defining and delivering brand and marketing strategies for ambitious businesses, and in building high-performance multi-disciplinary local and international marketing teams.
He works internationally enabling growth-oriented business leaders and investors to refocus propositions and realise the transformational power of brands and marketing.
- UK CMO at Disney
- Managing Director of Institute of Directors, reversed 14 year decline in membership
- 12 month transformation journey at Kearney
Background
Chief Marketing Officer and Board advisor on brand strategy with over 25 years’ experience in both consumer and B2B sectors. He is a specialist in professional services, health-tech, financial services, SaaS providers and recruitment solutions. He delivers clearly-framed marketing, proposition development and brand strategy solutions aligned to strategic goals, enabling repositioning, investment and growth.
Tom draws on extensive multi-sector marketing and commercial management roles, including over 11 years in UK and European executive leadership roles at The Walt Disney Company, and 3 years leading a transformation programme for business models, technology platforms and marketing for a major UK business institute.
Expertise
Marketing Transformation: Tom assesses and reshapes multi-channel marketing capabilities, integrating demand-funnel, referral strategies and business development processes, enabling growth, market entry, repositioning and transformation objectives.
Building Strategic Consensus: Tom collaborates with senior organisational leaders to navigate complex international and local governance, both within organisations and with investors, gaining consensus and creating momentum.
Brand Strategy and Design: He delivers value through his experience of international B2B marketing challenges, developing and implementing breakthrough go-to-market strategies and pre-investment positioning advice.
Business Growth: Tom supports established and start-up businesses to evolve, and achieve high-growth objectives, enabling greater focus on customer and key account engagement, cross-functional collaboration, talent development, marketing automation and sustainable business practices.
Spotlight
Career Highlights
- Rebrand and investor communications preparation for a San Francisco-based VC-backed AI healthcare platform, prior to Series A
- 30-day strategic repositioning programme for a $1.8 billion t/o PE-backed engineering and infrastructure service provider
- Agency selection and marketing elevation for an international resources solution business, servicing the PE sector
- Brand strategy creation and marketing activation for a £400m t/o facilities management business
- Pan-EMEA marketing transformation programme for $1.5 billion revenue global consultancy, Kearney
- Designing and launching a 1-million member European Disney loyalty and CRM programme
- Extensive experience in board-level consulting with high-growth B2B service and SaaS providers in San Francisco, London, Bahrain, Hong Kong, Singapore, Paris and Chicago
Skillset
- Strategic Marketing Planning
- Proposition and Service Portfolio Redesign
- Brand Strategy Consultancy
- Audience and Market Insights
- Global Growth Strategies
- Pre-investment brand and communications planning
- Team and Agency Network Development
- Mentoring & Coaching
- Engineering Change
