“I support clients to achieve growth, valuation and transformation goals by designing insight-grounded and high-impact brand strategies, reframing core propositions and delivering effective marketing activation.”
Tom has a proven track record in defining and delivering brand and marketing strategies for ambitious businesses, and in building high-performance multi-disciplinary local and international marketing teams.
He works internationally enabling growth-oriented business leaders and investors to refocus propositions and realise the transformational power of brands and marketing.
Chief Marketing Officer and Board advisor on brand strategy with over 25 years’ experience in both consumer and B2B sectors. He is a specialist in professional services, health-tech, financial services, SaaS providers and recruitment solutions. He delivers clearly-framed marketing, proposition development and brand strategy solutions aligned to strategic goals, enabling repositioning, investment and growth.
Tom draws on extensive multi-sector marketing and commercial management roles, including over 11 years in UK and European executive leadership roles at The Walt Disney Company, and 3 years leading a transformation programme for business models, technology platforms and marketing for a major UK business institute.
Marketing Transformation: Tom assesses and reshapes multi-channel marketing capabilities, integrating demand-funnel, referral strategies and business development processes, enabling growth, market entry, repositioning and transformation objectives.
Building Strategic Consensus: Tom collaborates with senior organisational leaders to navigate complex international and local governance, both within organisations and with investors, gaining consensus and creating momentum.
Brand Strategy and Design: He delivers value through his experience of international B2B marketing challenges, developing and implementing breakthrough go-to-market strategies and pre-investment positioning advice.
Business Growth: Tom supports established and start-up businesses to evolve, and achieve high-growth objectives, enabling greater focus on customer and key account engagement, cross-functional collaboration, talent development, marketing automation and sustainable business practices.