Terri Lucas
“I am a trusted advisor in the Boardroom, helping senior leaders transform their vision and strategy into the right mix of marketing actions which will drive the best outcomes for their customers and their business.”
Terri is a Board level marketing advisor, with deep commercial expertise and business knowledge. She combines strategic leadership with an integrated marketing, sales and customer approach which delivers optimal results. Laser-focused on the customer, and with a compelling track record growing successful B2B businesses in the UK and globally.
Background
Terri has an impressive background in the financial and professional services sectors, specifically employee benefits, HR consulting and insurance segments. She has also worked with clients in the fintech and technology markets.
Her executive career included being a Partner and UK Growth Leader for Mercer UK, as well as having a seat on the leadership board. Terri was also a Partner, Management Committee member and Clients and Markets Director at Hymans Robertson, and ran the P&L of Aon Consulting, where she was the Principal leading Aon Live Wire, the communications practice. Today she is a non-executive director and also provides marketing consultancy and interim services to clients of international scope as well as SMEs. What the clients have in common is a desire to grow.
Expertise
Strategic Marketing: Developing the vision and go to market strategies aligned with business goals. She has a deep understanding of market dynamics, customer behaviour and industry trends.
Brand & Positioning: Passionate about helping complex businesses build brand affinity and connect with customers in a simple, human way. Specialist in accelerated growth and challenger brands.
Integrated Business Development: Terri has an integrated customer, sales and marketing approach which joins up all market facing activities to drive better results, such as improving new business conversion rates.
Team Development: Proven track record of building teams that deliver improved results. This has included trouble shooting existing marketing teams and diagnosing issues that need to be fixed before the business can move on.
Mentoring: Terri frequently mentors senior business leaders and their marketing teams to build their commercial skills and help them fulfil their potential.
Spotlight
Career Highlights
- Founder, MD, Moveo Associates
- Partner, UK Growth Leader, Mercer UK
- NED, Chair of Remuneration Committee, Smith Institute
- Ambassador, Women on Boards UK
- Council Member, Confederation of British Industry
- Mentor, The Cherie Blair Foundation for Women
Skillset
- Strong listening and influencing skills
- Brand development
- Problem solver, results focus
- Commercial acumen
- Creative, workable marketing solutions
