Sophia Ahrel
“I achieve growth and value creation by aligning marketing strategy with financial targets and business objectives”
Sophia is a portfolio CMO and marketing strategist with career-long experience in technology marketing. She has a proven track record in helping PE and VC backed portfolio companies fulfil their global potential.
- Achieved 7x multiple in M&A by Oberon Media
- On team that took Micromuse to IPO to a $7bn market cap
- 2023 Freelance CMO of the year, The Work Crowd
Background
Sophia has worked to build and change the shape of some of the world’s most known technology brands.
She has supported over 100+ high growth & scale-ups, globally, as well as some of the world’s most high-potential inspiring tech startups and brands in London, New York, San Francisco, Stockholm & Amsterdam.
Expertise
Change & Transformation: Sophia works alongside private equity firms and often in their high growth portfolios, to build greater value through organisational design, improve or develop new business models, launch new products and find new markets, all to achieve the multiples desired.
Strategy Design: Sophia uses proven road mapping tools and methodologies to simplify strategy design and ensure clients have the best thinkers on their team to create actionable strategic plans.
Acceleration & Co-innovation: Working with her clients, Sophia builds and validates business models at pace. Her acceleration and co-innovation programs guarantee that clients position their brand exactly where they want to be.
Investment Readiness: Sophia works with start up and entrepreneurs to support their growth journey. She can assist with funding strategies, getting data rooms in order and getting pitch-ready and in front of matching investors, if looking for growth capital.
Spotlight
Career Highlights
- Raised $50M to fund a new mobile internet brand.
- Achieved 7x multiple in M&A by Oberon Media.
- Launched new Lending platform for buy to let property owners, created property sales worth over £30M in 12 months
- On the team that took Micromuse to IPO (NASDAQ: MUSE) to a $7bn market cap.
- Co-author of “Guide to Digital Transformation”, published by Smart Insights
Skillset
- Global Marketing, Sales & Product Strategy Development
- Setting Marketing Budget, OKR, KPIs
- Business Development & Growth
- Proposition Development & Launch
- Brand Strategy & Implementation
- Recruiting High Performance Teams
- Strategic Brand Comms (PR, IR)
- Vendor & Agency Selection
- Scale-up & Growth
