Unum (pronounced you-num) Group is a Fortune 500 company made up of Unum US, Unum International and Colonial Life and employs approximately 10,000 people all together. It is one of the UK’s leading employee benefits providers of group income protection, dental and critical illness products. Unum’s digital healthcare technology Help@Hand offers easy access to 24/7 GPs, physiotherapy, second opinions and mental health counselling.
Emma Morrison had the pleasure of working directly with Mark Till, Unum’s CEO and an ex-Marketing leader himself, to support their urgent need to appoint an interim Marketing Lead. This role was to focus on change management following a change to their operating model. It was a key hire as it was the CEO’s first new Board appointment for the Unum.
We were selected because of our clear expertise in the marketing space and extensive network of highly experienced marketing consultants, notably across financial services. Equally the ED&I process in the search was of paramount importance and a clear differentiator in our approach.
Terri Lucas was quickly appointed as the Interim CMO and commenting on her experiences of working with us, she said:
“Emma is terrific – positive, can-do and very communicative and responsive. Emma talked me through every step of the process – matching my skills and personality to Unum’s needs – which was to coach and develop the marketing talent and guide them through the creation of a compelling and results-focused growth strategy for the Board to get behind. I was very impressed by her energy and passion in getting this assignment over the line quickly. I also liked Emma’s detailed briefing which helped me prepare how I could add value to Unum from day one onwards. I highly recommend Emma’s personable and determined approach and the team and resources behind her. ”
Terri Lucas, Interim and Fractional CMO
About Terri:
As a Board-level growth marketer, Terri has an impressive background in the financial and professional services sectors, specifically employee benefits, HR consulting and insurance segments. She has also worked with clients in the fintech and technology markets. Her specialities are:
+ Strategic Marketing: Developing the vision and go to market strategies aligned with business goals. She has a deep understanding of market dynamics, customer behaviour and industry trends.
+ Brand & Positioning: Passionate about helping complex businesses build brand affinity and connect with customers in a simple, human way.
+ Integrated Business Development: Terri has an integrated customer, sales and marketing approach which joins up all market facing activities to drive better results.
+ Team Development: Track record of building marketing teams that deliver improved results from scratch or by refocusing existing departments.
+ Mentoring: Terri frequently mentors senior business leaders and their marketing teams to build their commercial skills and help them fulfil their market potential.
About Growth Partners:
Growth Partners is a flexible resourcing platform with global capabilities. We connect the very best marketing consultants with world-leading organisations. We purely specialise in marketing and communications and offer the full range of flexible resourcing leadership solutions.
To learn more about how Emma and the team at Growth Partners can support your business, please get in touch at emma.morrison@growthpartners.org
